All effective search engine optimization (SEO) strategies begin at the
code simply because that is what search engine crawlers know how to read.
By placing titles and header tags in the proper place, incorporating the
right amount of text and images, and linking to internal and external pages
of important relevance, higher ranking in search engines for prominent
keywords can be achieved.
By developing a presence in search engines, a website can sometimes increase
its traffic ten fold depending on the amount of content available. By driving
traffic, a website can generate memberships, sell products and services,
develop targeted email lists, and moreover improve its brand name. iCubator
Labs appreciates the importance of a search engine presence and how it can impact
a business on the Internet.
iCubator Labs currently offers two approaches to search engine code
optimization. The first service is a written assessment of the current
shape of the code and what has to be done to achieve maximum search engine
presence. And second, iCubator Labs can do the laborious work of cleaning and
massaging the code from start to finish. In either case, clients can be sure
they are on their way to increasing traffic without bloating their advertising
budget.
There are many tactics to optimizing code for search engines, however,
implementing the most efficient combination of tactics will prove important
to achieving a balance between usability, performance, and content delivery.
Here is some basic information about improving website code from a search
engine perspective:
- Avoid classical 404 error pages
- Keep away from orphan pages
- Use of 301 redirect pages
- Create a sitemap
- Don't overuse dynamic pages
- Put CSS and JavaScript into external files
- Make sure you have well formatted [X]HTML
The above list generally applies to all websites. There are many other tactics
that are more relevant to the business process, industry niche, content amount,
page count, and much more. All iCubator Labs search engine code optimization is
white hat, which means legal in the eyes of search engines. The goal to driving
traffic via search engines is not by cheating, but by threading the needle and
giving the content hungry monster the food it strives for: optimum code it can
comprehend.
